The Daily Rally Podcast presented by Heavy.com Episode 3: Laura Neal

In Episode 3 of The Daily Rally Podcast presented by Heavy.com, I sat down with SVP of Communications for the PGA TOUR Laura Neal.

If you want to get fired up, listen to this podcast. Laura is the perfect example of someone who has hustled to pave her own path inside the very male dominated world of golf. She started her career at the LPGA, and now she is the PGA TOUR commissioner’s right hand (wo)man when it comes to all things media.

Want to know how a sports league completely changes its marketing and messaging? She’s got your answers. Curious as to how a commissioner builds his personal brand? She’s done that.

Laura and I also got down to business discussing the golf industry’s tendency to be a bit of a good old boys club. She shared the story of a time she was running a media center and a player mistook her for a young girl on the phone and asked if she had a crayon to write down a message he was going to give her. You have to laugh to keep from crying.

The main takeaway is Laura is finding ways to modernize the PGA TOUR’s messaging and brand. She finds value in recognizing their are many different types of fans and voices, and each one should be recognized and served.

I was truly pumped up after this conversation. Nothing makes me want to work harder and grow The Daily Rally like talking to a woman who has worked her way to a top job in the sports industry.

Enjoy the podcast. Get up and Rally!

A little bit more information on The Daily Rally

A couple years ago, I figured out something very important about how my girlfriends consumed sports news: they didn’t.

As a recent college graduate who was on the dance team at the University of Florida, reported on all sports as a student and was beginning my career at the PGA TOUR, I had come to realize I was my friends’ source for sports news. I found that my female friends wanted to know what was happening in sports, felt an allegiance to their teams and found sports fun and interesting, but they weren’t going to turn on Sports Center or follow a bunch of sports writers on Twitter.

I began wondering why there wasn’t a solid sports news outlet geared toward the female fan? And I’m not talking about some watered down, pandering trash that is wrapped in a pink bow and called “sports for women.” I mean, why was there nothing that discussed sports in the same way women actually talk to each other? There are about a billion fashion blogs, lifestyle brands and female-centric sites, but nothing about sports.

And so The Daily Rally was born. To start, I wanted to write a daily (well, by daily, I mean five days a week. Come on.) email newsletter that you could read in five minutes to catch up on the best viral videos, game results from the night before and stories from off the field. I wanted to make it funny, light, informative and human-interest oriented. I also wanted to make sure that avid sports fans and novices alike could enjoy the content. Women who want to get more into sports and avid female fans both deserve a solid piece of content written with them in mind. And. It. Wasn’t. Going. To. Be. Pink.

The newsletter is basically an aggregation of the stories I naturally bring up to my friends and videos I would send them on Instagram. From there I learned a couple things: 1. It’s not just young professional women who want a quick, humorous, informative way to keep up with sports news. A lot of guys were looking for this in their lives too. 2. Becoming a morning person was going to be extremely difficult for me.

From there I started making video content. I wanted to grow The Daily Rally brand to more than the daily morning newsletter, and a podcast had always been in the back of my mind. Enter Heavy.com. Together, we are taking The Daily Rally voice to the airwaves with a weekly, hour-long (ish) podcast.

The Daily Rally Podcast will feature guests from all walks of life. Episodes will start with me and a friend discussing current sports news before going into an interview with a different guest. To kick things off, we have released three new episodes! We really wanted to hit the ground running.

Subscribe to the Podcast on iTunes, follow The Daily Rally on Facebook, Twitter and Instagram and YouTube, and sign up for The Daily Rally newsletter. We want to hear your thoughts, so join in the conversation. Happy Listening. Get Up and Rally!

Source: Heavy Sports