Bob Baffert & Burger King: Why Was ‘The King’ at Belmont?

Horse racing fans may have seen a familiar face at the Belmont, but it has been a while since we have seen the Burger King man. You may remember “The King” joined Baffert in his box to watch American Pharoah complete the Triple Crown in 2015 at the Belmont. In an effort to keep things the same, Baffert invited “The King” back for the 2018 Belmont as the trainer tried to make history twice, this time with Justify.

Turns out there was a lot of money involved with the Burger King invitation in 2018. According to Newsweek, Burger King paid $200,000 in 2015 to have The King sit right behind Baffert. It would be no surprise if there were finances involved this time around as well. Here’s how Newsweek described the agreement.

If at first you don’t succeed, try, try again. That’s the lesson for Burger King, whose offer of $150,000 to sneak their mascot into the most prestigious box in horse racing was denied. The second offer, $50,000 higher, was accepted.

The company spent a whooping $200,000 to get their mascot into the shot with American Pharoah trainer Bob Baffert at the Belmont Stakes. Baffert was watching his horse win the Triple Crown just a few feet away from burger joint’s mascot the King. Baffert rejected Burger King’s first offer, $150,0000, for a spot next to him at the Preakness Stakes.

Knowing the businessman that Baffert is, something tells us that Burger Kings paid for the convenient advertisement this time around as well. Baffert donated the $200,000 to charity in 2015.

Source: Heavy Sports